Simple does not have to be boring! Sometimes simple, clean, and easy to navigate designs are the most successful!
Your website’s colors, typography selections, and overall layout must work together to achieve a proper aesthetic and design flow.
Many clients want their content to be colorful, stand out, and to be unique! However, colorful, outstanding and unique can be simple, elegant, and concise as well.
Our clients often ask “how many colors should I use on my website?” To that we ask another question in return: what are we trying to achieve with this site? Whom are we trying to attract? Our answer is: “As many as you want, but our recommendation is to choose just a few.” When working with Expert Insights, we typically develop a “color palette” for our clients based on their common branding (logos, signage, etc.). This palette should be used across your website, and it’s best not to stray too far from this palette when posting blogs and new content from your site. It’s also important to try to use this color palette when considering the aesthetic in other parts of your business (business cards, flyers, marketing, social media, and more).
Consistency and simplicity are important. When there are too many colors, it might be difficult to deliver the message your site should be delivering. Too much variety can also look unprofessional and undecisive. Remember – “K.I.S.S” or… “keep it simple silly.”
Consistency is also important not only with colors but with the typography and style of your site. “Pick and stick” is our favorite phrase…in other words… pick your theme and stick to it. In our experience, we’ve seen many websites with different styles on every page. That is not always the best way to attract potential customers through your website. Having a consistent typography and style throughout your pages helps your visitors to navigate through your website with comfort and ease.
Reading, learning, analyzing, and maintaining interest requires focus. You might gain the focus of your potential clients with interesting content, but maintaining that interest long enough to win their business requires an easy to use, read, and navigate website.
#Pickandstick
1. Pick your colors, typography, and styling
2. STICK to it throughout your site
3. Consistency is key!
See our related blog posts for more website tips!
